The five images below are random memorabilia images, courtesy of the Lambretta Images Archive

SCOOTERING ISSUE 263 MAY 2008 VESPA LAMBRETTA
SCOOTERING ISSUE 263 MAY 2008 VESPA LAMBRETTA
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SCOOTERING ISSUE 264 JUNE 2008 VESPA LAMBRETTA
SCOOTERING ISSUE 264 JUNE 2008 VESPA LAMBRETTA
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NME Originals Mod Modzine Vespa Lambretta 60s Soul
NME Originals Mod Modzine Vespa Lambretta 60s Soul
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MCMF 31 Mar 1982 Triumph TSS Lambretta 240SS Suzuki DR400 250 Katana Mel Nolan
MCMF 31 Mar 1982 Triumph TSS Lambretta 240SS Suzuki DR400 250 Katana Mel Nolan
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CB Dec 2002 Suzuki GT550 Seeley 500 Ducati Cucciolo Police Triumph Lambretta NSU
CB Dec 2002 Suzuki GT550 Seeley 500 Ducati Cucciolo Police Triumph Lambretta NSU
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The Book Of Motorcycles Trail Bikes  Scooters 1965 BSA Lambretta Yamaha
The Book Of Motorcycles Trail Bikes Scooters 1965 BSA Lambretta Yamaha
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Lambretta scooter windscreens 1959 magazine advert
Lambretta scooter windscreens 1959 magazine advert
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Autosport 22 5 53 ULSTER TROPHY DUNDROD TARGA FLORIO LAMBRETTA SCOOTER TEST
Autosport 22 5 53 ULSTER TROPHY DUNDROD TARGA FLORIO LAMBRETTA SCOOTER TEST
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21st July 1949 MOTOR CYCLING BSA 500 Lambretta 125cc Cyril Quantrill
21st July 1949 MOTOR CYCLING BSA 500 Lambretta 125cc Cyril Quantrill
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5th March 1959 MOTOR CYCLING Sammy Miller Velocette 348 Lambretta Li 150
5th March 1959 MOTOR CYCLING Sammy Miller Velocette 348 Lambretta Li 150
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CLASSIC M CYCLE magazine 6 86 feat Lambretta AJS 7R
CLASSIC M CYCLE magazine 6 86 feat Lambretta AJS 7R
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Scootering January 2012 Lambretta Rallymaster Vespa Pete Townshend
Scootering January 2012 Lambretta Rallymaster Vespa Pete Townshend
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Motorcycle World Magazine Nov 1967 Honda Super 90 Lambretta X 200
Motorcycle World Magazine Nov 1967 Honda Super 90 Lambretta X 200
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Scootering Magazine Lambretta Vespa Quadrophenia January No307 NEW
Scootering Magazine Lambretta Vespa Quadrophenia January No307 NEW
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BULTACO Pursang 250  370 test + Lambretta GP200 GP150 test Motorcycle News 1978
BULTACO Pursang 250 370 test + Lambretta GP200 GP150 test Motorcycle News 1978
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SCOOTERING Magazine MARCH 2007 249 Lambretta Vespa Scooter Rally
SCOOTERING Magazine MARCH 2007 249 Lambretta Vespa Scooter Rally
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SCOOTERING LAMBRETTA ENGINEER CASSOLA May 2008 263
SCOOTERING LAMBRETTA ENGINEER CASSOLA May 2008 263
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SCOOTERING 100mph LAMBRETTA December 1999 166
SCOOTERING 100mph LAMBRETTA December 1999 166
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Lambretta Magazine on amazon

MOTOR CYCLE MAGAZINE 1963 LAMBRETTA TEST GILERA RACERS
MOTOR CYCLE MAGAZINE 1963 LAMBRETTA TEST GILERA RACERS
List Price: $31.50
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Description

An issue from Motor Cycle magazine editor Harry Louis. Dates 1950's or 60's The Motor Cycle was one of the first British motorcycle magazines. Launched in 1903, its blue cover led to it being called "The Blue 'un" to help distinguish it from its rival publication Motor Cycling but the cover eventually became multi-coloured. Selling for eight pence in the 1950s, many issues had the strap line "Circulated throughout the World". Images show front cover ,editorial page and centrefold pages.Size of each page is 11.5 x 8 inches(290 x 200)

Features

  • Special indroductory offer
  • Original old antique victorian print, not a modern reproduction
  • 100% Satisfaction Guarantee
  • Size and details in description below, Email for any missing image or description
  • Shipped WORLDWIDE next day, AIRMAIL from head office in Scotland allow 15/21 days for delivery
MOTOR CYCLE MAGAZINE 1964 LAMBRETTA SUZUKI MANBY SCOTT
MOTOR CYCLE MAGAZINE 1964 LAMBRETTA SUZUKI MANBY SCOTT
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Description

An issue from Motor Cycle magazine editor Harry Louis. Dates 1950's or 60's The Motor Cycle was one of the first British motorcycle magazines. Launched in 1903, its blue cover led to it being called "The Blue 'un" to help distinguish it from its rival publication Motor Cycling but the cover eventually became multi-coloured. Selling for eight pence in the 1950s, many issues had the strap line "Circulated throughout the World". Images show front cover ,editorial page and centrefold pages.Size of each page is 11.5 x 8 inches(290 x 200)

Features

  • Special indroductory offer
  • Original old antique victorian print, not a modern reproduction
  • 100% Satisfaction Guarantee
  • Size and details in description below, Email for any missing image or description
  • Shipped WORLDWIDE next day, AIRMAIL from head office in Scotland allow 15/21 days for delivery
MOTOR CYCLE MAGAZINE 1965 KIRBY LAMBRETTA GODFREY DAVID
MOTOR CYCLE MAGAZINE 1965 KIRBY LAMBRETTA GODFREY DAVID
List Price: $31.50
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You save: $15.75 (50%)
  Eligible for free shipping!
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Description

An issue from Motor Cycle magazine editor Harry Louis. Dates 1950's or 60's The Motor Cycle was one of the first British motorcycle magazines. Launched in 1903, its blue cover led to it being called "The Blue 'un" to help distinguish it from its rival publication Motor Cycling but the cover eventually became multi-coloured. Selling for eight pence in the 1950s, many issues had the strap line "Circulated throughout the World". Images show front cover ,editorial page and centrefold pages.Size of each page is 11.5 x 8 inches(290 x 200)

Features

  • Special indroductory offer
  • Original old antique victorian print, not a modern reproduction
  • 100% Satisfaction Guarantee
  • Size and details in description below, Email for any missing image or description
  • Shipped WORLDWIDE next day, AIRMAIL from head office in Scotland allow 15/21 days for delivery
MOTOR CYCLE MAGAZINE 1964 EAGLE ENGINE LAMBRETTA CENTO
MOTOR CYCLE MAGAZINE 1964 EAGLE ENGINE LAMBRETTA CENTO
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You save: $15.75 (50%)
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Description

An issue from Motor Cycle magazine editor Harry Louis. Dates 1950's or 60's The Motor Cycle was one of the first British motorcycle magazines. Launched in 1903, its blue cover led to it being called "The Blue 'un" to help distinguish it from its rival publication Motor Cycling but the cover eventually became multi-coloured. Selling for eight pence in the 1950s, many issues had the strap line "Circulated throughout the World". Images show front cover ,editorial page and centrefold pages.Size of each page is 11.5 x 8 inches(290 x 200)

Features

  • Special indroductory offer
  • Original old antique victorian print, not a modern reproduction
  • 100% Satisfaction Guarantee
  • Size and details in description below, Email for any missing image or description
  • Shipped WORLDWIDE next day, AIRMAIL from head office in Scotland allow 15/21 days for delivery
Lambretta 1958 Art Print
Lambretta 1958 Art Print
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New 11 x 14 inch Art Print. Printed on Thick 250gsm Art Card

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  • Size: 11 x 14 inch Art Print
  • Printed on Thick 250gsm Art Card
Lambretta Advert Art Print
Lambretta Advert Art Print
Sale Price: $14.99
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Description

New 11 x 14 inch Art Print. Printed on Thick 250gsm Art Card

Features

  • Size: 11 x 14 inch Art Print
  • Printed on Thick 250gsm Art Card


Useful info about the History of the Lambretta

In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took this company to Milan where he built a more substantial factory producing seamless steel tubing and employing about 6,000. Throughout the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and chose to produce a motor scooter - competing on cost and weather protection with the ubiquitous motorcycle.

Concept
The leading stimulus of the design style of the Lambretta and Vespa dates back to Pre-WWII Cushman scooters produced in Nebraska, USA. These olive green scooters were in Italy in large numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The Us military had used these to Nazi defence tactics of destroying roads and bridges while in the Dolomites (a part of the Alps) in addition to the Austrian border areas.

Aeronautical engineer General Corradino D'Ascanio, the design and construction of the first modern helicopter by Agusta, was given the task by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It had to be easy to drive for women and men , be able to carry a passenger but not get its driver's clothes soiled.

The style and design
D'Ascanio, who hated motorbikes, developed a revolutionary vehicle. This had been built on a spar frame with a handlebar gear change and the engine mounted directly onto the back wheel. The front protection "shield" kept the rider dry and clean in comparison to the open front-end on motorcycles. The pass-through leg area design was intended for women, as wearing dresses or skirts made riding conventional motorcycles a task. The front fork, like an aircraft's landing gear, allowed for straightforward wheel changing. The inner mesh transmission eliminated the normal motorcycle chain, a source of oil and dirt. This basic design allowed a series of features to end up being deployed concerning the frame that would later allow quick growth and development of new models.

However, General D'Ascanio fell out with Innocenti, who as opposed to a moulded and beaten spar frame yearned-for to produce his frame from rolled tubing, allowing him to bring back both areas of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.

Into production
Going on a year longer to produce, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. The original front protection "shield" was really a flat section of aero metal; later this developed into a twin skin in order to permit additional storage on the 'back of'/behind the front shield, the same as the glove compartment in a vehicle. The fuel cap was under the (hinged) seat which saved the cost of an additional lock in the fuel cap or need for additional metal work on the smooth skin.

Deriving the name Lambretta from the small river Lambro in Milan, which ran near the factory, Innocenti started producing the Lambretta scooters in 1947 - the year after Piaggio started manufacture of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).

BLMC closure of Innocenti
As wealth increased in Western Europe through the late 1960s, the demand for motor scooters fell as the small car became available to more people and Lambretta did start to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial difficulties including their production and engineering expertise and contracted Innocenti to produce cars under licence from BLMC. The Innocenti Mini used the mechanical elements of the original but was in numerous ways superior to it.

Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, absence of foresight had caused BLMC to take part in a fashion trend which had been ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.

Lambretta Magazine

India
Automobile Products of India / Scooters India Ltd Industry Scooter
Founded 1972
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India

The Indian government bought the factory for essentially the same reasons that Ferdinando Innocenti had built it after the War. India was really a country with poor infrastructure, economically not prepared for small private cars yet having a need for private transport.

Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence around the 1950s. They eventually acquired a licence to produce the Li150 Series 2 model, that was sold under the Lambretta Series 2 name until about 1976 and at a later point changed the name to Lamby for legal reasons as Scooter India Ltd acquired the total Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler which was based upon Innocenti's Lambro. API continued to produce Lambretta-derived models prior to the 1980s but have been non-operational since 2002.

In 1972, Scooters India Ltd. (SIL) a state-run enterprise situated in Lucknow, Uttar Pradesh, bought the entire Lambretta manufacturing and trademark rights. Former Innocenti employees were utilised to establish an Indian factory as all the manuals and machinery instructions were in Italian. The 1st scooter built was the Vijay Delux/DL, which was badged the Lambretta GP150 in export markets. This sold poorly thanks to build problems and was enhanced becoming the Vijay Super. Further improvements were manufactured in the final years of production by incorporating a contemporary Japanese CDI unit and a sophisticated front suspension. SIL also distributed CKDs which were assembled in numerous places of India and sold as the Allwyn Pusphak, Falcon, and Kesri. They were of a lower quality as opposed to SIL produced models and sometimes incorporated significant styling changes.

SIL production seems to have peaked in the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped close to 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered by the Lambretta engine. SIL also produces limited spares for the GP/DL selection of scooters. [8] [9] There is also an acknowledged export trade in second-hand Lambrettas (and their derivatives), primarily to the UK market.

Today
Within the United States Of America, Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters under the Lambretta brand. The first release in 2008 were rebadged Adly models [10] of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 along with a 150 cc UNO150.

There are still clubs across Europe as well as the UK, both national and local clubs, dedicated to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly take place during weekends over the summer seasonn and still have high attendance, some rallies achieve 2,500 paying rally goers. All over the UK there are various privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance as well as nut and bolt restorations.

(Artical taken from wiki and spun)

Lambretta Magazine

The Book Of Motorcycles Trail Bikes Scooters 1965 BSA Lambretta YamahaPOWER PEDAL SCOOTER MAGAZINE APRIL 1964 KERRY CAPITANO THE NEW LAMBRETTAPOWER PEDAL SCOOTER MAGAZINE JULY 1964 JEMIMAS LAST RIDE LAMBRETTA CENTOPOWER PEDAL SCOOTER MAGAZINE FEB 1965 HONDA C110 LAMBRETTA J125 PUSHING ITLot of 8 Scooter World Magazine US Back Issues Scooter Vespa Lambretta ModMotor Cycle Magazine 1964 Lambretta Suzuki Manby ScottMotor Cycle Magazine 1963 Lambretta Test Gilera RacersMotor Cycle Magazine 1964 Eagle Engine Lambretta CentoMotor Cycle Magazine 1965 Kirby Lambretta Godfrey DavidSCOOTERING MAGAZINE 89 FEB 93 LAMBRETTA VESPAThe MotorCycle Magazine December 1956 Ariel Triumph Lambretta BondAutosport 22 5 53 ULSTER TROPHY DUNDROD TARGA FLORIO LAMBRETTA SCOOTER TESTMOTOR CYCLE MAGAZINE 25 4 63 FEATLAMBRETTA LI 125 TEST GILERA TECHNICALITIESAutosport 22 5 1953 Lambretta Road TestedSCOOTERING 02 09 PATHFINDER 200 STONE ROSES LAMBRETTA 1969 LAMBRETTA GP 150CLASSIC SCOOTERIST SCENE No71 LAMBRETTA SERIES 1 FRAMEBREATHER BRIGHTONSCOOTERING 04 11 PIAGGIO MP3 YOURBAN TV200 CUTDOWN LAMBRETTA LDB MK3SCOOTERING MAGAZINE 188 DEC 01 LAMBRETTA VESPASCOOTERING MAGAZINE 188 DEC 01 LAMBRETTA VESPASCOOTERING MAGAZINE 272 FEB 09 LAMBRETTA VESPASCOOTERING 04 10 1956 VESPA 150 LAMBRETTA CUTDOWN LML PX CLONES PHIL DANIELSSCOOTERING 03 09 KING KURT VESPA LAMBRETTA 250 S TYPE GT200 MODIFIED MKIITHE MOTOR CYCLE magazine 28 5 59 feat Alastair King TT preview Lambretta TVMOTOR CYCLE MAGAZINE 25 4 63 FEATLAMBRETTA LI 125 TESTMOTOR CYCLING magazine 27 8 59 feat Velocette MSS + Watsonian Ascot LambrettaTHE MOTOR CYCLE magazine 3 4 58 feat Lambretta TV175 Meteor Minor BemroseSCOOTERING MAGAZINE 269 NOVEMBER 2008 LAMBRETTA VESPASCOOTERING MAGAZINE 278 AUG 2009 LAMBRETTA VESPASCOOTERING MAGAZINE 283 JAN 2010 LAMBRETTA VESPASCOOTERING MAGAZINE 190 MARCH 2002 LAMBRETTA VESPA