Lambretta Magazine


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The five images below are random memorabilia images, courtesy of the Lambretta Images Archive

Aug 1997 The Classic Motorcycle Magazine 1969 Tiger 100 Lambretta Ducati B1259
Aug 1997 The Classic Motorcycle Magazine 1969 Tiger 100 Lambretta Ducati B1259
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Vintage Feb 1962 MOTORCYCLIST Magazine Jawa Lambretta Yamaha Royal Enfield L5545
Vintage Feb 1962 MOTORCYCLIST Magazine Jawa Lambretta Yamaha Royal Enfield L5545
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Sept 1964 Motorcycle Magazine Manx Grand Prix Norton Suzuki Lambretta L10711
Sept 1964 Motorcycle Magazine Manx Grand Prix Norton Suzuki Lambretta L10711
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Nov 1964 Motorcycle Magazine Suzuki Royal Enfield Triumph 200 Lambretta L10705
Nov 1964 Motorcycle Magazine Suzuki Royal Enfield Triumph 200 Lambretta L10705
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July 1968 Vintage Cycle World Magazine BMW R60 Triumph Kawasaki Lambretta B5268
July 1968 Vintage Cycle World Magazine BMW R60 Triumph Kawasaki Lambretta B5268
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1954 Lambretta Motor Scooter Original Magazine Ad 100 MPG MotorBike Motorcycle
1954 Lambretta Motor Scooter Original Magazine Ad 100 MPG MotorBike Motorcycle
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1954 Lambretta Motor Scooter Original Magazine Ad Push A Button + Off You Go
1954 Lambretta Motor Scooter Original Magazine Ad Push A Button + Off You Go
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Sept 1959 Motorcycling Magazine BSA Manx Triumph Avon Lambretta L9793
Sept 1959 Motorcycling Magazine BSA Manx Triumph Avon Lambretta L9793
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Oct 1959 Motorcycling Magazine Triumph Puch 250 Lambretta Royal Enfield L9791
Oct 1959 Motorcycling Magazine Triumph Puch 250 Lambretta Royal Enfield L9791
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Feb 1959 Motorcycling Magazine Scooter AJS Model 14 Lambretta Ariel NSU L9812
Feb 1959 Motorcycling Magazine Scooter AJS Model 14 Lambretta Ariel NSU L9812
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Aug 1957 Motorcycling Magazine AJS Lambretta Ariel L12127
Aug 1957 Motorcycling Magazine AJS Lambretta Ariel L12127
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1951 July Buzzzz Motorcycle Magazine Back Issue Catalina Scottish Six Lambretta
1951 July Buzzzz Motorcycle Magazine Back Issue Catalina Scottish Six Lambretta
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November 1965 THE MOTORCYCLE Magazine Triumph Lambretta Motocross L10750
November 1965 THE MOTORCYCLE Magazine Triumph Lambretta Motocross L10750
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APRIL 1953 CYCLE MAGAZINE LAMBRETTA 125 SCOOTER IRISH ROAD RACES
APRIL 1953 CYCLE MAGAZINE LAMBRETTA 125 SCOOTER IRISH ROAD RACES
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Nov 1952 Cycle Magazine Jack Pine Bonneville BSA Golden Flash Lambretta B5390
Nov 1952 Cycle Magazine Jack Pine Bonneville BSA Golden Flash Lambretta B5390
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Dec 1964 Motorcycle Magazine Honda Lambretta Norton Triumph Royal Enfield L10864
Dec 1964 Motorcycle Magazine Honda Lambretta Norton Triumph Royal Enfield L10864
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Dec 1957 The Motorcycle Magazine Ariel MV Agusta TV175 Lambretta Roadster L10848
Dec 1957 The Motorcycle Magazine Ariel MV Agusta TV175 Lambretta Roadster L10848
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CYCLE MAGAZINE April 1953 Lambretta road test Missing p 1  2
CYCLE MAGAZINE April 1953 Lambretta road test Missing p 1 2
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Lambretta Magazine on amazon

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Useful info about the History of the Lambretta

In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took this company to Milan where he built a more substantial factory producing seamless steel tubing and employing about 6,000. Throughout the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and chose to produce a motor scooter - competing on cost and weather protection with the ubiquitous motorcycle.

Concept
The leading stimulus of the design style of the Lambretta and Vespa dates back to Pre-WWII Cushman scooters produced in Nebraska, USA. These olive green scooters were in Italy in large numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The Us military had used these to Nazi defence tactics of destroying roads and bridges while in the Dolomites (a part of the Alps) in addition to the Austrian border areas.

Aeronautical engineer General Corradino D'Ascanio, the design and construction of the first modern helicopter by Agusta, was given the task by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It had to be easy to drive for women and men , be able to carry a passenger but not get its driver's clothes soiled.

The style and design
D'Ascanio, who hated motorbikes, developed a revolutionary vehicle. This had been built on a spar frame with a handlebar gear change and the engine mounted directly onto the back wheel. The front protection "shield" kept the rider dry and clean in comparison to the open front-end on motorcycles. The pass-through leg area design was intended for women, as wearing dresses or skirts made riding conventional motorcycles a task. The front fork, like an aircraft's landing gear, allowed for straightforward wheel changing. The inner mesh transmission eliminated the normal motorcycle chain, a source of oil and dirt. This basic design allowed a series of features to end up being deployed concerning the frame that would later allow quick growth and development of new models.

However, General D'Ascanio fell out with Innocenti, who as opposed to a moulded and beaten spar frame yearned-for to produce his frame from rolled tubing, allowing him to bring back both areas of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.

Into production
Going on a year longer to produce, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. The original front protection "shield" was really a flat section of aero metal; later this developed into a twin skin in order to permit additional storage on the 'back of'/behind the front shield, the same as the glove compartment in a vehicle. The fuel cap was under the (hinged) seat which saved the cost of an additional lock in the fuel cap or need for additional metal work on the smooth skin.

Deriving the name Lambretta from the small river Lambro in Milan, which ran near the factory, Innocenti started producing the Lambretta scooters in 1947 - the year after Piaggio started manufacture of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).

BLMC closure of Innocenti
As wealth increased in Western Europe through the late 1960s, the demand for motor scooters fell as the small car became available to more people and Lambretta did start to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial difficulties including their production and engineering expertise and contracted Innocenti to produce cars under licence from BLMC. The Innocenti Mini used the mechanical elements of the original but was in numerous ways superior to it.

Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, absence of foresight had caused BLMC to take part in a fashion trend which had been ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.

Lambretta Magazine

India
Automobile Products of India / Scooters India Ltd Industry Scooter
Founded 1972
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India

The Indian government bought the factory for essentially the same reasons that Ferdinando Innocenti had built it after the War. India was really a country with poor infrastructure, economically not prepared for small private cars yet having a need for private transport.

Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence around the 1950s. They eventually acquired a licence to produce the Li150 Series 2 model, that was sold under the Lambretta Series 2 name until about 1976 and at a later point changed the name to Lamby for legal reasons as Scooter India Ltd acquired the total Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler which was based upon Innocenti's Lambro. API continued to produce Lambretta-derived models prior to the 1980s but have been non-operational since 2002.

In 1972, Scooters India Ltd. (SIL) a state-run enterprise situated in Lucknow, Uttar Pradesh, bought the entire Lambretta manufacturing and trademark rights. Former Innocenti employees were utilised to establish an Indian factory as all the manuals and machinery instructions were in Italian. The 1st scooter built was the Vijay Delux/DL, which was badged the Lambretta GP150 in export markets. This sold poorly thanks to build problems and was enhanced becoming the Vijay Super. Further improvements were manufactured in the final years of production by incorporating a contemporary Japanese CDI unit and a sophisticated front suspension. SIL also distributed CKDs which were assembled in numerous places of India and sold as the Allwyn Pusphak, Falcon, and Kesri. They were of a lower quality as opposed to SIL produced models and sometimes incorporated significant styling changes.

SIL production seems to have peaked in the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped close to 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered by the Lambretta engine. SIL also produces limited spares for the GP/DL selection of scooters. [8] [9] There is also an acknowledged export trade in second-hand Lambrettas (and their derivatives), primarily to the UK market.

Today
Within the United States Of America, Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters under the Lambretta brand. The first release in 2008 were rebadged Adly models [10] of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 along with a 150 cc UNO150.

There are still clubs across Europe as well as the UK, both national and local clubs, dedicated to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly take place during weekends over the summer seasonn and still have high attendance, some rallies achieve 2,500 paying rally goers. All over the UK there are various privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance as well as nut and bolt restorations.

(Artical taken from wiki and spun)

Lambretta Magazine

Scooter Magazine 9 January 1960 Lambretta scarce mc mag
Scooter Magazine 9 January 1960 Lambretta  scarce mc mag $49.99
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ACTION FOR MEN rare 60s pulp magazine VESPA LAMBRETTA sexy scooter cheesecake
ACTION FOR MEN rare 60s pulp magazine VESPA LAMBRETTA sexy scooter cheesecake $45.00
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July 1952 Moto Revue Magazine Lambretta Dutch TT Jonghu 125 Gnome Rhone R3 L8923
July 1952 Moto Revue Magazine Lambretta Dutch TT Jonghu 125 Gnome Rhone R3 L8923 $29.99
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Whaaam Magazine 9 Super Scoot 87 American Scooter Racing Vespa Lambretta Mod
Whaaam Magazine 9 Super Scoot 87 American Scooter Racing Vespa Lambretta Mod $24.99
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November 1960 THE MOTORCYCLE Magazine Catalog AJS Puch Lambretta L11510
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August 1948 MOTO CICLISMO Magazine Lambretta Gilera BMW L8954
August 1948 MOTO CICLISMO Magazine Lambretta Gilera BMW L8954 $19.99
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Vintage 1950s French motorcycle magazine cool Lambretta Vespa scooter cover art
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1987 lot of 3 Scooter Scene Magazine issue 5 6 8 vintage Vespa Lambretta
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APRIL 1953 CYCLE MAGAZINE LAMBRETTA 125 SCOOTER IRISH ROAD RACES
APRIL 1953 CYCLE MAGAZINE LAMBRETTA 125 SCOOTER IRISH ROAD RACES $22.50
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Vintage Motor Cycle World Magazine Nov 1967 Harley BSA Kawasaki Guzzi Lambretta
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Motorcycle Classics Magazine Rob Rudges It Lambretta October 1997 012615R
Motorcycle Classics Magazine Rob Rudges It  Lambretta October 1997 012615R $11.38
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Scoot Magazine Issue 50 2009 Giro dItalia Lambretta D 125
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Classic Scooterist Aug Sept 2016 Jerusalem Lambretta GP200 FREE SHIPPING sb
Classic Scooterist Aug Sept 2016 Jerusalem Lambretta GP200 FREE SHIPPING sb $16.95
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Nov 1960 The Motorcycle Magazine AJS Triumph Norton BMW Maico Lambretta L12053
Nov 1960 The Motorcycle Magazine AJS Triumph Norton BMW Maico Lambretta L12053 $9.99
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Vintage August 1954 Moto Ciclismo Magazine Carlo Bandirola Lambretta L6391
Vintage August 1954 Moto Ciclismo Magazine Carlo Bandirola Lambretta L6391 $9.99
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MOTOR SCOOTER MAGAZINE 1 1992 VESPA LAMBRETTA SOCAL RALLY VERY RARE
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1955 Folk Singer Burl Ives on Lambretta Scooter Vintage Magazine Photo
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CYCLE July 1964 Lambretta Scooter TRIUMPH Races FLOYD CLYMER Motorcycle Magazine
CYCLE July 1964 Lambretta Scooter TRIUMPH Races FLOYD CLYMER Motorcycle Magazine $8.95
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1951 July Buzzzz Motorcycle Magazine Back Issue Catalina Scottish Six Lambretta
1951 July Buzzzz Motorcycle Magazine Back Issue Catalina Scottish Six Lambretta $11.75
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Sept 1959 Motorcycling Magazine BSA Manx Triumph Avon Lambretta L9793
Sept 1959 Motorcycling Magazine BSA Manx Triumph Avon Lambretta L9793 $6.99
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Feb 1959 Motorcycling Magazine Scooter AJS Model 14 Lambretta Ariel NSU L9812
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Aug 1957 Motorcycling Magazine AJS Lambretta Ariel L12127
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Nov 1952 Cycle Magazine Jack Pine Bonneville BSA Golden Flash Lambretta B5390
Nov 1952 Cycle Magazine Jack Pine Bonneville BSA Golden Flash Lambretta B5390 $6.99
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The Motorcycle Magazine AJS Moto Guzzi Triumph BSA Lambretta Sunbeam B2359
The Motorcycle Magazine AJS Moto Guzzi Triumph BSA Lambretta Sunbeam B2359 $6.99
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June 1956 Cycle Magazine Ariel Red Hunter Zundapp Lambretta Laconia Norton L8783
June 1956 Cycle Magazine Ariel Red Hunter Zundapp Lambretta Laconia Norton L8783 $6.99
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Dec 1957 The Motorcycle Magazine AJS BSA B33 Bosch Lambretta L10997
Dec 1957 The Motorcycle Magazine AJS BSA B33 Bosch Lambretta L10997 $6.99
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Nov 1957 The Motorcycle Magazine Matchless Clubman Model G11 Lambretta L10998
Nov 1957 The Motorcycle Magazine Matchless Clubman Model G11 Lambretta L10998 $6.99
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Nov 1953 Motorcycling Magazine Royal Enfield 500 Twin Triumph Lambretta B3311
Nov 1953 Motorcycling Magazine Royal Enfield 500 Twin Triumph Lambretta B3311 $6.99
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December 1959 THE MOTORCYCLE Magazine Matchless Ariel Arrow Lambretta L8082
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Aug 1958 THE MOTORCYCLE Magazine Triumph Thunderbird Sidecar Lambretta L8080
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