Lambretta Post Card


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The five images below are random memorabilia images, courtesy of the Lambretta Images Archive

Vintage Motorcycle Advertising Reprint Postcard Lambretta
Vintage Motorcycle Advertising Reprint Postcard Lambretta
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LAMBRETTA MOTOR SCOOTER Original 1950s Ad Postcard
LAMBRETTA MOTOR SCOOTER Original 1950s Ad Postcard
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REAL PHOTO BOSTON MASS POLICE LAMBRETTA MOTORCYCLE POSTCARD COPY
REAL PHOTO BOSTON MASS POLICE LAMBRETTA MOTORCYCLE POSTCARD COPY
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SX Appeal scooter postcard set Vespa Queen Bee Bride of Lambretta mod Halloween
SX Appeal scooter postcard set Vespa Queen Bee Bride of Lambretta mod Halloween
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Postcard MFA Lambretta Bicycle France c1960 MINT Unused
Postcard MFA Lambretta Bicycle France c1960 MINT Unused
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Lambretta 150 FD C Vintage Advertising PostcardCar Truck Italian Automobile 60s
Lambretta 150 FD C Vintage Advertising PostcardCar Truck Italian Automobile 60s
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Rare 1950s Glossy Italian Postcard Woman Riding Lambretta LD Mk 2 Mark II Mint
Rare 1950s Glossy Italian Postcard Woman Riding Lambretta LD Mk 2 Mark II Mint
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Lambretta Post Card on amazon

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Useful info about the History of the Lambretta

In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took the business to Milan where he built a better factory producing seamless steel tubing and employing about 6,000. During the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and chose to develop a motor scooter - competing on cost and weather protection from the ubiquitous motorcycle.

Concept
The primary stimulus of the design style of the Lambretta and Vespa goes back to Pre-WWII Cushman scooters produced in Nebraska, USA. These olive green scooters were in Italy in huge numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The Us military had used them to Nazi defence tactics of destroying roads and bridges throughout the Dolomites (a section of the Alps) in addition to the Austrian border areas.

Aeronautical engineer General Corradino D'Ascanio, in charge of and construction of the first modern helicopter by Agusta, was handed the job by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It needed to be uncomplicated to drive for both men and women , have the capacity to carry a passenger and still not get its driver's clothes soiled.

The design
D'Ascanio, who hated motorbikes, created a revolutionary vehicle. This had been built on a spar frame using a handlebar gear change and also the engine mounted directly onto the back wheel. The front protection "shield" kept the rider dry and clean in comparison with the open front end on motorcycles. The pass-through leg area design was geared towards women, as wearing dresses or skirts made riding conventional motorcycles challenging. The front fork, like an aircraft's landing gear, allowed for straightforward wheel changing. The interior mesh transmission eliminated the normal motorcycle chain, a source of oil and dirt. This basic design allowed a number of features to get deployed on the frame that would later allow quick continuing development of new models.

However, General D'Ascanio fell out with Innocenti, who rather than a moulded and beaten spar frame wished to produce his frame from rolled tubing, allowing him to regenerate both sections of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.

Into production
Taking a year longer to create, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. The initial front protection "shield" was a flat piece of aero metal; later this developed in to a twin skin to allow additional storage on the 'back of'/behind the leading shield, the same as the glove compartment in a vehicle. The fuel cap was under the (hinged) seat which saved the expense connected with an additional lock on the fuel cap or necessity for additional metal work on the smooth skin.

Deriving the name Lambretta from the small river Lambro in Milan, which ran near the factory, Innocenti started production the Lambretta scooters in 1947 - the year after Piaggio started production of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).

BLMC closure of Innocenti
As wealth increased in Western Europe during the late 1960s, the need for motor scooters fell mainly because the small car became available to more and more people and Lambretta began to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial hardships in addition to their production and engineering expertise and contracted Innocenti to manufacture cars under licence from BLMC. The Innocenti Mini used the mechanical elements of the original but was in a number of ways more advanced than it.

Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, absence of foresight had caused BLMC to take part in a fashion trend that had been ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.

Lambretta Post Card

India
Automobile Products of India / Scooters India Ltd Industry Scooter
Founded 1972
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India

The Indian government bought the factory for fundamentally the same reasons that Ferdinando Innocenti had built it after the War. India was a country with poor infrastructure, economically not prepared for small private cars yet having a need for private transport.

Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence during the 1950s. They eventually acquired a licence to build the Li150 Series 2 model, which was sold under the Lambretta Series 2 name until about 1976 and soon after changed the name to Lamby for legal reasons as Scooter India Ltd acquired the complete Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler which had been based on Innocenti's Lambro. API continued to construct Lambretta-derived models prior to the 1980s but have most certainly been non-operational since 2002.

In 1972, Scooters India Ltd. (SIL) a state-run enterprise situated in Lucknow, Uttar Pradesh, bought the complete Lambretta manufacturing and trademark rights. Former Innocenti employees were utilised to set up an Indian factory as the whole set of manuals and machinery instructions were in Italian. The first scooter built was the Vijay Delux/DL, this was badged the Lambretta GP150 in export markets. This sold poorly as a consequence of build problems and was enhanced becoming the Vijay Super. Further improvements were manufactured in the final years of production by incorporating a contemporary Japanese CDI unit and an advanced front suspension. SIL also distributed CKDs which were assembled in a variety of places of India and sold as the Allwyn Pusphak, Falcon, and Kesri. These were of a lower quality than the SIL produced models and sometimes incorporated significant styling changes.

SIL production seems to have peaked during the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped close to 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered because of the Lambretta engine. SIL also produces limited spares for the GP/DL selection of scooters. [8] [9] There is also a well established export trade in second-hand Lambrettas (and their derivatives), primarily into the UK market.

Today
Within the United States, Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters under the Lambretta brand. The first release in 2008 were rebadged Adly models [10] of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 along with a 150 cc UNO150.

There are still clubs across Europe as well as the UK, both national and local clubs, dedicated to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly take place during weekends across the summer seasonn and still have high attendance, some rallies achieve 2,500 paying rally goers. All over the UK there's lots of privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance as well as nut and bolt restorations.

(Artical taken from wiki and spun)

Lambretta Post Card

Lambretta 150 FD C Vintage Advertising PostcardCar Truck Italian Automobile 60s
Lambretta 150 FD C Vintage Advertising PostcardCar Truck Italian Automobile 60s $19.99
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LAMBRETTA MOTOR SCOOTER Original 1950s Ad Postcard
LAMBRETTA MOTOR SCOOTER Original 1950s Ad Postcard $17.95
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REAL PHOTO BOSTON MASS POLICE LAMBRETTA MOTORCYCLE POSTCARD COPY
REAL PHOTO BOSTON MASS POLICE LAMBRETTA MOTORCYCLE POSTCARD COPY $11.99
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Postcard MFA Lambretta Bicycle France c1960 MINT Unused
Postcard MFA Lambretta Bicycle France c1960 MINT Unused $4.99
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SX Appeal scooter postcard set Vespa Queen Bee Bride of Lambretta mod Halloween
SX Appeal scooter postcard set Vespa Queen Bee Bride of Lambretta mod Halloween $5.99
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Vintage Motorcycle Advertising Reprint Postcard Lambretta
Vintage Motorcycle Advertising Reprint Postcard Lambretta $3.00
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Rare 1950s Glossy Italian Postcard Woman Riding Lambretta LD Mk 2 Mark II Mint
Rare 1950s Glossy Italian Postcard Woman Riding Lambretta LD Mk 2 Mark II Mint $35.00
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