Lambretta Sales Leaflet

echo $keywords;
echo '';
echo" here in our Lambretta Sales Leaflet section!";

No items matching the keyword phrase "" were found. This could be due to the keyword phrase used, or could mean your server is unable to communicate with Ebays RSS2 Server.

The five images below are random memorabilia images, courtesy of the Lambretta Images Archive

No items matching the keyword phrase "Lambretta Sales Leaflet" were found. This could be due to the keyword phrase used, or could mean your server is unable to communicate with Ebays RSS2 Server.

Lambretta Sales Leaflet on amazon

AWS Access Key ID: AKIAIOL4E6YAYNXADBOQ. You are submitting requests too quickly. Please retry your requests at a slower rate.

Useful info about the History of the Lambretta

In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took the business to Milan where he built a larger factory producing seamless steel tubing and employing about 6,000. During the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and decided to produce a motor scooter - competing on cost and weather protection with the ubiquitous motorcycle.

The primary stimulus of the design style of the Lambretta and Vespa goes back to Pre-WWII Cushman scooters produced in Nebraska, USA. These olive green scooters were in Italy in huge numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The Us military had used these to Nazi defence tactics of destroying roads and bridges in the Dolomites (an area of the Alps) along with the Austrian border areas.

Aeronautical engineer General Corradino D'Ascanio, responsible for the design and construction of the first modern helicopter by Agusta, was handed the duty by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It needed to be simple to drive for both men and women , be capable to carry a passenger but not get its driver's clothes soiled.

The style
D'Ascanio, who hated motorbikes, developed a revolutionary vehicle. It was built on a spar frame which also has a handlebar gear change also , the engine mounted directly onto the rear wheel. The front protection "shield" kept the rider dry and clean when compared with the open front-end on motorcycles. The pass-through leg area design was designed for women, as wearing dresses or skirts made riding conventional motorcycles an issue. The front fork, like an aircraft's landing gear, allowed for straightforward wheel changing. The inner mesh transmission eliminated the standard motorcycle chain, an origin of oil and dirt. This basic design allowed several features to end up being deployed on the frame that would later allow quick continuing development of new models.

However, General D'Ascanio fell out with Innocenti, who rather than a moulded and beaten spar frame originally planned to produce his frame from rolled tubing, allowing him to bring back both aspects of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.

Into production
Taking a year longer to build, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. The unique front protection "shield" was a flat section of aero metal; later this developed into a twin skin to permit additional storage on the 'back of'/behind the leading shield, the same as the glove compartment in a car. The fuel cap was under the (hinged) seat which saved the cost of an additional lock on the fuel cap or requirement for additional metal work on the smooth skin.

Deriving the name Lambretta from the small river Lambro in Milan, which ran near to the factory, Innocenti started manufacturing the Lambretta scooters in 1947 - the year after Piaggio started production of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).

BLMC closure of Innocenti
As wealth increased in Western Europe through the late 1960s, the requirement for motor scooters fell since the small car became available to more and more people and Lambretta began to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial hardships along with their production and engineering expertise and contracted Innocenti to produce cars under licence from BLMC. The Innocenti Mini used the mechanical components of the initial but was in a number of ways more advanced than it.

Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, absence of foresight had caused BLMC to partake in a fashion trend which had been ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.

Lambretta Sales Leaflet

Automobile Products of India / Scooters India Ltd Industry Scooter
Founded 1972
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India

The Indian government bought the factory for essentially the same reasons that Ferdinando Innocenti had built it following the War. India was a country with poor infrastructure, economically not ready for small private cars yet having a demand for private transport.

Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence around the 1950s. They eventually acquired a licence to produce the Li150 Series 2 model, that was sold using the Lambretta Series 2 name until about 1976 and at a later time changed the name to Lamby for legal reasons as Scooter India Ltd acquired the entire Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler which was influenced by Innocenti's Lambro. API continued to build Lambretta-derived models prior to the 1980s but have most certainly been non-operational since 2002.

In 1972, Scooters India Ltd. (SIL) a state-run enterprise operating out of Lucknow, Uttar Pradesh, bought the whole Lambretta manufacturing and trademark rights. Former Innocenti employees were used to setup an Indian factory as many of the manuals and machinery instructions were in Italian. The 1st scooter built was the Vijay Delux/DL, which was badged the Lambretta GP150 in export markets. This sold poorly as a consequence of build problems and was enhanced becoming the Vijay Super. Further improvements were made in the final years of production by incorporating a contemporary Japanese CDI unit and an advanced front suspension. SIL also distributed CKDs which were assembled in several places of India and sold as the Allwyn Pusphak, Falcon, and Kesri. They were of a lower quality compared to the SIL produced models and sometimes incorporated significant styling changes.

SIL production seems to have peaked during the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped close to 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered by the Lambretta engine. SIL also produces limited spares for the GP/DL selection of scooters. [8] [9] Addititionally there is an established export trade in second-hand Lambrettas (and their derivatives), primarily for the UK market.

Within the United States, Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters with the Lambretta brand. The first release in 2008 were rebadged Adly models [10] of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 together with a 150 cc UNO150.

You can still find clubs across Europe in addition to the UK, both national and local clubs, devoted to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly occur during weekends throughout the summer season and still have high attendance, some rallies achieve 2,500 paying rally goers. Throughout the UK there are lots of privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance as well as nut and bolt restorations.

(Artical taken from wiki and spun)

Lambretta Sales Leaflet

No items matching the keyword phrase "Lambretta Sales Leaflet" were found. This could be due to the keyword phrase used, or could mean your server is unable to communicate with Ebays RSS2 Server.