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VESPA 1980s vintage sweater XXL black Lambretta mod
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Lambretta Clothing is the British clothing company formed in 1997, named after the classic Lambretta motor scooter. The clothing company uses the Lambretta brand name under license from owner Scooters India Limited. They are the 3rd biggest fashion brand in Britain at present. The brand makes menswear, footwear, watches, eyewear, grooming products and accessories.
Useful info about the History of the Lambretta
In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took this company to Milan where he built a larger factory producing seamless steel tubing and employing about 6,000. Throughout the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and decided they would develop a motor scooter - competing on cost and weather protection with the ubiquitous motorcycle.
The leading stimulus for the design style of the Lambretta and Vespa dates back to Pre-WWII Cushman scooters manufactured in Nebraska, USA. These olive green scooters were in Italy in large numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The United States military had used them to get around Nazi defence tactics of destroying roads and bridges while in the Dolomites (a section of the Alps) in addition to the Austrian border areas.
Aeronautical engineer General Corradino D'Ascanio, responsible for the design and construction of the first modern helicopter by Agusta, was presented with the task by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It needed to be easy to drive for women and men , be able to carry a passenger but not get its driver's clothes soiled.
The style and design
D'Ascanio, who hated motorbikes, created a revolutionary vehicle. This had been built on a spar frame making use of handlebar gear change and also the engine mounted directly onto the rear wheel. The front protection "shield" kept the rider dry and clean when compared to the open front-end on motorcycles. The pass-through leg area design was geared towards women, as wearing dresses or skirts made riding conventional motorcycles an issue. The front fork, like an aircraft's landing gear, allowed for quick wheel changing. The interior mesh transmission eliminated the standard motorcycle chain, a source of oil and dirt. This basic design allowed a series of features to end up being deployed on the frame which would later allow quick growth and development of new models.
However, General D'Ascanio fell out with Innocenti, who as opposed to a moulded and beaten spar frame wanted to produce his frame from rolled tubing, allowing him to revive both features of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.
Taking a year longer producing, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. The actual front protection "shield" was a flat piece of aero metal; later this developed in to a twin skin to allow for additional storage on the 'back of'/behind the leading shield, similar to the glove compartment in a car. The fuel cap was under the (hinged) seat which saved the expense of an additional lock in the fuel cap or requirement for additional metal work on the smooth skin.
Deriving the name Lambretta from the small river Lambro in Milan, which ran near to the factory, Innocenti started manufacturing of Lambretta scooters in 1947 - the year after Piaggio started production of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).
BLMC closure of Innocenti
As wealth increased in Western Europe through the late 1960s, the requirement for motor scooters fell given that the small car became available to more people and Lambretta started to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial difficulties as well as their production and engineering expertise and contracted Innocenti to produce cars under licence from BLMC. The Innocenti Mini used the mechanical elements of the initial but was in a number of ways more advanced than it.
Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, lack of foresight had caused BLMC to partake in a fashion trend that was ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.
Automobile Products of India / Scooters India Ltd Industry Scooter
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India
The Indian government bought the factory for essentially the same reasons that Ferdinando Innocenti had built it following the War. India was a country with poor infrastructure, economically not ready for small private cars yet with a need for private transport.
Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence around the 1950s. They eventually acquired a licence to produce the Li150 Series 2 model, this was sold under the Lambretta Series 2 name until about 1976 and at a later time changed the name to Lamby for legal reasons as Scooter India Ltd acquired the total Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler which had been influenced by Innocenti's Lambro. API continued to build Lambretta-derived models prior to the 1980s but have most certainly been non-operational since 2002.
In 1972, Scooters India Ltd. (SIL) a state-run enterprise located in Lucknow, Uttar Pradesh, bought the entire Lambretta manufacturing and trademark rights. Former Innocenti employees were used to setup an Indian factory as most of the manuals and machinery instructions were in Italian. The first scooter built was the Vijay Delux/DL, that was badged the Lambretta GP150 in export markets. This sold poorly resulting from build problems and was enhanced to turn into the Vijay Super. Further improvements were made in the final years of production by incorporating a contemporary Japanese CDI unit and a sophisticated front suspension. SIL also distributed CKDs that were assembled in various parts of India and sold as the Allwyn Pusphak, Falcon, and Kesri. They were of a lower quality compared to the SIL produced models and sometimes incorporated significant styling changes.
SIL production seems to have peaked within the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped close to 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered via the Lambretta engine. SIL also produces limited spares for the GP/DL selection of scooters.   There's also a well established export trade in second-hand Lambrettas (and their derivatives), primarily to the UK market.
Within the U . S ., Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters with the Lambretta brand. The first release in 2008 were rebadged Adly models  of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 and also a 150 cc UNO150.
There are still clubs across Europe along with the UK, both national and local clubs, dedicated to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly occur during weekends throughout the summer seasonn and also have high attendance, some rallies achieve 2,500 paying rally goers. All over the UK there are various privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance as well as nut and bolt restorations.
(Artical taken from wiki and spun)
|VESPA 1980s vintage sweater XXL black Lambretta mod|
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