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Lambretta Clothing is a British clothing company formed in 1997, named after the classic Lambretta motor scooter. The clothing company uses the Lambretta brand name under license from owner Scooters India Limited. They're the third biggest fashion brand in the united kingdom currently. The company makes menswear, footwear, watches, eyewear, grooming products and accessories.
Useful info about the History of the Lambretta
In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took the business to Milan where he built a better factory producing seamless steel tubing and employing about 6,000. Throughout the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and decided they would produce a motor scooter - competing on cost and weather protection against the ubiquitous motorcycle.
The leading stimulus of the design style of the Lambretta and Vespa goes back to Pre-WWII Cushman scooters produced in Nebraska, USA. These olive green scooters were in Italy in huge numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The Us military had used them to avoid Nazi defence tactics of destroying roads and bridges throughout the Dolomites (an area of the Alps) and also the Austrian border areas.
Aeronautical engineer General Corradino D'Ascanio, responsible for and construction of the first modern helicopter by Agusta, was given the job by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It needed to be simple to drive for both men and women , be able to carry a passenger and not get its driver's clothes soiled.
Design and style
D'Ascanio, who hated motorbikes, designed a revolutionary vehicle. It had been built on a spar frame along with a handlebar gear change while the engine mounted directly onto the back wheel. The front protection "shield" kept the rider dry and clean in comparison with the open front-end on motorcycles. The pass-through leg area design was aimed at women, as wearing dresses or skirts made riding conventional motorcycles challenging. The front fork, just like an aircraft's landing gear, allowed for straightforward wheel changing. The interior mesh transmission eliminated standard motorcycle chain, an origin of oil and dirt. This basic design allowed several features getting deployed around the frame which would later allow quick development of new models.
However, General D'Ascanio fell out with Innocenti, who rather than a moulded and beaten spar frame preferred to produce his frame from rolled tubing, allowing him to revive both sections of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.
Going on a year longer to build, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. Original front protection "shield" was a flat section of aero metal; later this developed in to a twin skin to enable additional storage at the 'back of'/behind the front shield, like the glove compartment in a car. The fuel cap was under the (hinged) seat which saved the expense associated with an additional lock in the fuel cap or need for additional metal work on the smooth skin.
Deriving the name Lambretta from the small river Lambro in Milan, which ran near to the factory, Innocenti started manufacturing of Lambretta scooters in 1947 - the year after Piaggio started production of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).
BLMC closure of Innocenti
As wealth increased in Western Europe in the late 1960s, the demand for motor scooters fell as the small car became accessible to lots more people and Lambretta did start to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial difficulties in addition to their production and engineering expertise and contracted Innocenti to create cars under licence from BLMC. The Innocenti Mini used the mechanical parts of the original but was in numerous ways better than it.
Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, absence of foresight had caused BLMC to partake in a fashion trend which had been ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.
Automobile Products of India / Scooters India Ltd Industry Scooter
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India
The Indian government bought the factory for essentially the same reasons that Ferdinando Innocenti had built it following the War. India was really a country with poor infrastructure, economically not prepared for small private cars yet having a demand for private transport.
Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence during the 1950s. They eventually acquired a licence to build the Li150 Series 2 model, which was sold using the Lambretta Series 2 name until about 1976 and eventually changed the name to Lamby for legal reasons as Scooter India Ltd acquired the whole Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler which was based upon Innocenti's Lambro. API continued to construct Lambretta-derived models till the 1980s but have most certainly been non-operational since 2002.
In 1972, Scooters India Ltd. (SIL) a state-run enterprise operating out of Lucknow, Uttar Pradesh, bought the whole Lambretta manufacturing and trademark rights. Former Innocenti employees were used to setup an Indian factory as many of the manuals and machinery instructions were in Italian. The 1st scooter built was the Vijay Delux/DL, that was badged the Lambretta GP150 in export markets. This sold poorly owing to build problems and was enhanced becoming the Vijay Super. Further improvements were made in the ultimate years of production by incorporating a contemporary Japanese CDI unit and a sophisticated front suspension. SIL also distributed CKDs which were assembled in various parts of India and sold as the Allwyn Pusphak, Falcon, and Kesri. These were of a lower quality rrn comparison to the SIL produced models and sometimes incorporated significant styling changes.
SIL production seems to have peaked within the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped to around 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered because of the Lambretta engine. SIL also produces limited spares for the GP/DL selection of scooters.   Addititionally there is an established export trade in second-hand Lambrettas (and their derivatives), primarily to the UK market.
Within the Usa, Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters with the Lambretta brand. The first release in 2008 were rebadged Adly models  of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 in addition to a 150 cc UNO150.
There are still clubs across Europe and the UK, both national and local clubs, devoted to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly occur during weekends over the summer seasonn and also have high attendance, some rallies achieve 2,500 paying rally goers. Across the UK there are various privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance and complete nut and bolt restorations.
(Artical taken from wiki and spun)
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