Lambretta Cards

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Lambretta Italian Mid 1950s Motor Scooter Vintage Trade Ad Card
Lambretta Italian Mid 1950s Motor Scooter Vintage Trade Ad Card
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1961 1962 1963 Jaguar Austin MG Lambretta Philpenn BrynMawr Business Card wz7721
1961 1962 1963 Jaguar Austin MG Lambretta Philpenn BrynMawr Business Card wz7721
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Vintage Lambretta Scooter postcard collectible old motorbike advertising card ad
Vintage Lambretta Scooter postcard collectible old motorbike advertising card ad
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Mens Lambretta Wallet Set Bi fold and Credit Card Black White
Mens Lambretta Wallet Set Bi fold and Credit Card Black White
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1954 Topps WORLD ON WHEELS Trading Card LOT 143 147 156 159 Lambretta Royal
1954 Topps WORLD ON WHEELS Trading Card LOT 143 147 156 159 Lambretta Royal
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Useful info about the History of the Lambretta

In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took the business to Milan where he built an even better factory producing seamless steel tubing and employing about 6,000. During the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and decided they would produce a motor scooter - competing on cost and weather protection against the ubiquitous motorcycle.

Concept
The main stimulus of the design style of the Lambretta and Vespa goes back to Pre-WWII Cushman scooters made in Nebraska, USA. These olive green scooters were in Italy in large numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The Us military had used these to get around Nazi defence tactics of destroying roads and bridges in the Dolomites (a part of the Alps) in addition to the Austrian border areas.

Aeronautical engineer General Corradino D'Ascanio, accountable for the design and construction of the first modern helicopter by Agusta, was handed the duty by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It needed to be simple to drive for men and women , be able to carry a passenger but not get its driver's clothes soiled.

Design and style
D'Ascanio, who hated motorbikes, developed a revolutionary vehicle. This had been built on a spar frame having a handlebar gear change and the engine mounted directly onto the back wheel. The front protection "shield" kept the rider dry and clean when compared to the open front-end on motorcycles. The pass-through leg area design was designed for women, as wearing dresses or skirts made riding conventional motorcycles a challenge. The front fork, just like an aircraft's landing gear, allowed for straightforward wheel changing. The interior mesh transmission eliminated the typical motorcycle chain, an origin of dirt and oil. This basic design allowed a series of features to get deployed regarding the frame which could later allow quick advancement of new models.

However, General D'Ascanio fell out with Innocenti, who rather than a moulded and beaten spar frame wanted to produce his frame from rolled tubing, allowing him to bring back both the different parts of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.

Into production
Going on a year longer producing, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. The original front protection "shield" was a flat piece of aero metal; later this developed in to a twin skin to enable additional storage at the 'back of'/behind the leading shield, the same as the glove compartment in a car. The fuel cap was beneath the (hinged) seat which saved the cost connected with an additional lock in the fuel cap or necessity for additional metal work on the smooth skin.

Deriving the name Lambretta from the small river Lambro in Milan, which ran near to the factory, Innocenti started manufacturing of Lambretta scooters in 1947 - the year after Piaggio started production of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).

BLMC closure of Innocenti
As wealth increased in Western Europe during the late 1960s, the requirement for motor scooters fell simply because the small car became available for more people and Lambretta began to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial hardships including their production and engineering expertise and contracted Innocenti to manufacture cars under licence from BLMC. The Innocenti Mini used the mechanical parts of the original but was in many ways better than it.

Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, lack of foresight had caused BLMC to take part in a fashion trend that had been ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.

Lambretta Cards

India
Automobile Products of India / Scooters India Ltd Industry Scooter
Founded 1972
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India

The Indian government bought the factory for fundamentally the same reasons that Ferdinando Innocenti had built it right after the War. India was really a country with poor infrastructure, economically not prepared for small private cars yet with a need for private transport.

Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence in the 1950s. They eventually acquired a licence to produce the Li150 Series 2 model, which was sold using the Lambretta Series 2 name until about 1976 and afterwards changed the name to Lamby for legal reasons as Scooter India Ltd acquired the complete Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler that was based upon Innocenti's Lambro. API continued to build Lambretta-derived models till the 1980s but have been non-operational since 2002.

In 1972, Scooters India Ltd. (SIL) a state-run enterprise based in Lucknow, Uttar Pradesh, bought the whole Lambretta manufacturing and trademark rights. Former Innocenti employees were used to establish an Indian factory as the whole set of manuals and machinery instructions were in Italian. The first scooter built was the Vijay Delux/DL, which was badged the Lambretta GP150 in export markets. This sold poorly as a consequence of build problems and was enhanced to become the Vijay Super. Further improvements were produced in the ultimate years of production by incorporating a contemporary Japanese CDI unit and a sophisticated front suspension. SIL also distributed CKDs which were assembled in different parts of India and sold as the Allwyn Pusphak, Falcon, and Kesri. These were of a lower quality compared to SIL produced models and sometimes incorporated significant styling changes.

SIL production seems to have peaked during the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped close to 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered because of the Lambretta engine. SIL also produces limited spares for the GP/DL selection of scooters. [8] [9] Addititionally there is an acknowledged export trade in second-hand Lambrettas (and their derivatives), primarily into the UK market.

Today
Within the Usa, Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters under the Lambretta brand. The first release in 2008 were rebadged Adly models [10] of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 together with a 150 cc UNO150.

You can still find clubs across Europe in addition to the UK, both national and local clubs, devoted to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly occur during weekends across the summertime and also have high attendance, some rallies achieve 2,500 paying rally goers. All over the UK there are lots of privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance and also nut and bolt restorations.

(Artical taken from wiki and spun)

Lambretta Cards

Mens Lambretta Wallet Set Bi fold and Credit Card Black White
Mens Lambretta Wallet Set Bi fold and Credit Card Black White $34.99
Time Remaining: 28d 17h 42m
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1954 Topps WORLD ON WHEELS Trading Card LOT 143 147 156 159 Lambretta Royal
1954 Topps WORLD ON WHEELS Trading Card LOT 143 147 156 159 Lambretta Royal $25.25
Time Remaining: 28d 18h 43m
Buy It Now for only: $25.25
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1961 1962 1963 Jaguar Austin MG Lambretta Philpenn BrynMawr Business Card wz7721
1961 1962 1963 Jaguar Austin MG Lambretta Philpenn BrynMawr Business Card wz7721 $11.24
Time Remaining: 21d 12h 23m
Buy It Now for only: $11.24
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Vintage Lambretta Scooter postcard collectible old motorbike advertising card ad
Vintage Lambretta Scooter postcard collectible old motorbike advertising card ad $4.55
Time Remaining: 26d 16h 19m
Buy It Now for only: $4.55
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Lambretta Italian Mid 1950s Motor Scooter Vintage Trade Ad Card
Lambretta Italian Mid 1950s Motor Scooter Vintage Trade Ad Card $4.94
Time Remaining: 16d 18h 50m
Buy It Now for only: $4.94
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