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Vintage Leather Key Ring Key Fob Lambretta 150
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Useful info about the History of the Lambretta
In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took this company to Milan where he built a better factory producing seamless steel tubing and employing about 6,000. Throughout the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and decided to develop a motor scooter - competing on cost and weather protection from the ubiquitous motorcycle.
The primary stimulus for the design style of the Lambretta and Vespa goes back to Pre-WWII Cushman scooters manufactured in Nebraska, USA. These olive green scooters were in Italy in large numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The United States military had used these to avoid Nazi defence tactics of destroying roads and bridges in the Dolomites (an area of the Alps) and also the Austrian border areas.
Aeronautical engineer General Corradino D'Ascanio, accountable for the design and construction of the first modern helicopter by Agusta, was handed the duty by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It needed to be simple to drive for men and women , have the ability to carry a passenger without having it get its driver's clothes soiled.
Design and style
D'Ascanio, who hated motorbikes, created a revolutionary vehicle. It had been built on a spar frame with a handlebar gear change along with the engine mounted directly onto the back wheel. The front protection "shield" kept the rider dry and clean when compared with the open front end on motorcycles. The pass-through leg area design was geared towards women, as wearing dresses or skirts made riding conventional motorcycles a task. The front fork, like an aircraft's landing gear, allowed for straightforward wheel changing. The inner mesh transmission eliminated the common motorcycle chain, an origin of dirt and oil. This basic design allowed a number of features to end up being deployed relating to the frame that would later allow quick growth and development of new models.
However, General D'Ascanio fell out with Innocenti, who rather than a moulded and beaten spar frame originally planned to produce his frame from rolled tubing, allowing him to revive both elements of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.
Going for a year longer to build, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. Original front protection "shield" was really a flat piece of aero metal; later this developed into a twin skin allowing additional storage at the 'back of'/behind the leading shield, like the glove compartment in a vehicle. The fuel cap was beneath the (hinged) seat which saved the expense connected with an additional lock for the fuel cap or need for additional metal work on the smooth skin.
Deriving the name Lambretta from the small river Lambro in Milan, which ran near to the factory, Innocenti started production the Lambretta scooters in 1947 - the year after Piaggio started manufacture of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).
BLMC closure of Innocenti
As wealth increased in Western Europe during the late 1960s, the need for motor scooters fell given that the small car became available for more and more people and Lambretta did start to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial hardships and also their production and engineering expertise and contracted Innocenti to manufacture cars under licence from BLMC. The Innocenti Mini used the mechanical elements of the original but was in numerous ways superior to it.
Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, absence of foresight had caused BLMC to take part in a fashion trend which had been ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.
Automobile Products of India / Scooters India Ltd Industry Scooter
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India
The Indian government bought the factory for fundamentally the same reasons that Ferdinando Innocenti had built it after the War. India was really a country with poor infrastructure, economically not prepared for small private cars yet having a need for private transport.
Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence around the 1950s. They eventually acquired a licence to build the Li150 Series 2 model, this was sold using the Lambretta Series 2 name until about 1976 and at a later time changed the name to Lamby for legal reasons as Scooter India Ltd acquired the complete Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler which was based upon Innocenti's Lambro. API continued to produce Lambretta-derived models prior to the 1980s but have been non-operational since 2002.
In 1972, Scooters India Ltd. (SIL) a state-run enterprise located in Lucknow, Uttar Pradesh, bought the whole Lambretta manufacturing and trademark rights. Former Innocenti employees were utilised to establish an Indian factory as many of the manuals and machinery instructions were in Italian. The first scooter built was the Vijay Delux/DL, that was badged the Lambretta GP150 in export markets. This sold poorly due to build problems and was enhanced to turn into the Vijay Super. Further improvements were made in the final years of production by incorporating a contemporary Japanese CDI unit and a sophisticated front suspension. SIL also distributed CKDs which were assembled in different parts of India and sold as the Allwyn Pusphak, Falcon, and Kesri. They were of a lower quality rrn comparison to the SIL produced models and sometimes incorporated significant styling changes.
SIL production seems to have peaked in the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped close to 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered by way of the Lambretta engine. SIL also produces limited spares for the GP/DL range of scooters.   There's also an acknowledged export trade in second-hand Lambrettas (and their derivatives), primarily to the UK market.
Within the Usa, Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters under the Lambretta brand. The initial release in 2008 were rebadged Adly models  of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 plus a 150 cc UNO150.
You will still find clubs across Europe in addition to the UK, both national and local clubs, dedicated to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly take place during weekends over the summer season and get high attendance, some rallies achieve 2,500 paying rally goers. All over the UK there are many privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance and complete nut and bolt restorations.
(Artical taken from wiki and spun)