Lambretta Mugs

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LAMBRETTA TARGET 11 OZ COFFEE MUG CARS ITALY BLINK MILAN FACTORY SIL INNOCENTI
LAMBRETTA TARGET 11 OZ COFFEE MUG CARS ITALY BLINK MILAN FACTORY SIL INNOCENTI
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LAMBRETTA LOGO 11 OZ COFFEE MUG TEA CUP SCOOTER ITALY MOTOR VEHICLE CARS VINTAGE
LAMBRETTA LOGO 11 OZ COFFEE MUG TEA CUP SCOOTER ITALY MOTOR VEHICLE CARS VINTAGE
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LAMBRETTA MOD SX APPEAL11 OZ MUG SCOOTER MILAN ITALY TEA CUP DECOR SUPPLY COOL
LAMBRETTA MOD SX APPEAL11 OZ MUG SCOOTER MILAN ITALY TEA CUP DECOR SUPPLY COOL
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Useful info about the History of the Lambretta

In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took this company to Milan where he built a more substantial factory producing seamless steel tubing and employing about 6,000. During the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and chose to develop a motor scooter - competing on cost and weather protection against the ubiquitous motorcycle.

Concept
The primary stimulus of the design style of the Lambretta and Vespa goes back to Pre-WWII Cushman scooters manufactured in Nebraska, USA. These olive green scooters were in Italy in large numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The United States military had used these to Nazi defence tactics of destroying roads and bridges in the Dolomites (a part of the Alps) and also the Austrian border areas.

Aeronautical engineer General Corradino D'Ascanio, accountable for the design and construction of the first modern helicopter by Agusta, was given the job by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It had to be straightforward to drive for women and men , have the capacity to carry a passenger and still not get its driver's clothes soiled.

The design
D'Ascanio, who hated motorbikes, developed a revolutionary vehicle. This had been built on a spar frame having a handlebar gear change and the engine mounted directly onto the back wheel. The front protection "shield" kept the rider dry and clean when compared to the open front-end on motorcycles. The pass-through leg area design was geared towards women, as wearing dresses or skirts made riding conventional motorcycles quite a job. The front fork, just like an aircraft's landing gear, allowed for straightforward wheel changing. The interior mesh transmission eliminated the standard motorcycle chain, a source of dirt and oil. This basic design allowed a series of features to end up being deployed on the frame which would later allow quick advancement of new models.

However, General D'Ascanio fell out with Innocenti, who as opposed to a moulded and beaten spar frame preferred to produce his frame from rolled tubing, allowing him to regenerate both areas of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.

Into production
Going on a year longer to build, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. The actual front protection "shield" was a flat section of aero metal; later this developed in to a twin skin allowing additional storage on the 'back of'/behind the front shield, similar to the glove compartment in a vehicle. The fuel cap was beneath the (hinged) seat which saved the cost of an additional lock in the fuel cap or necessity for additional metal work on the smooth skin.

Deriving the name Lambretta from the small river Lambro in Milan, which ran near the factory, Innocenti started producing the Lambretta scooters in 1947 - one year afterwards Piaggio started production of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).

BLMC closure of Innocenti
As wealth increased in Western Europe in the late 1960s, the requirement for motor scooters fell mainly because the small car became accessible to lots more people and Lambretta started to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial hardships together with their production and engineering expertise and contracted Innocenti to produce cars under licence from BLMC. The Innocenti Mini used the mechanical elements of the original but was in a number of ways better than it.

Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, lack of foresight had caused BLMC to take part in a fashion trend which was ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.

Lambretta Mugs

India
Automobile Products of India / Scooters India Ltd Industry Scooter
Founded 1972
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India

The Indian government bought the factory for essentially the same reasons that Ferdinando Innocenti had built it right after the War. India was a country with poor infrastructure, economically not ready for small private cars yet with a demand for private transport.

Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence during the 1950s. They eventually acquired a licence to build the Li150 Series 2 model, that was sold under the Lambretta Series 2 name until about 1976 and eventually changed the name to Lamby for legal reasons as Scooter India Ltd acquired the complete Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler which had been based on Innocenti's Lambro. API continued to produce Lambretta-derived models prior to the 1980s but have most certainly been non-operational since 2002.

In 1972, Scooters India Ltd. (SIL) a state-run enterprise operating out of Lucknow, Uttar Pradesh, bought the entire Lambretta manufacturing and trademark rights. Former Innocenti employees were used to setup an Indian factory as the whole set of manuals and machinery instructions were in Italian. The 1st scooter built was the Vijay Delux/DL, this was badged the Lambretta GP150 in export markets. This sold poorly resulting from build problems and was enhanced to become the Vijay Super. Further improvements were produced in the ultimate years of production by incorporating a contemporary Japanese CDI unit and an advanced front suspension. SIL also distributed CKDs which were assembled in various parts of India and sold as the Allwyn Pusphak, Falcon, and Kesri. They were of a lower quality than the SIL produced models and sometimes incorporated significant styling changes.

SIL production seems to have peaked during the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped close to 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered by the Lambretta engine. SIL also produces limited spares for the GP/DL variety of scooters. [8] [9] Addititionally there is an established export trade in second-hand Lambrettas (and their derivatives), primarily to the UK market.

Today
Within the United States Of America, Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters with the Lambretta brand. The initial release in 2008 were rebadged Adly models [10] of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 together with a 150 cc UNO150.

There are still clubs across Europe and the UK, both national and local clubs, devoted to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly take place during weekends throughout the summer seasonn and get high attendance, some rallies achieve 2,500 paying rally goers. Across the UK there's lots of privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance and also nut and bolt restorations.

(Artical taken from wiki and spun)

Lambretta Mugs

LAMBRETTA LOGO 11 OZ COFFEE MUG TEA CUP SCOOTER ITALY MOTOR VEHICLE CARS VINTAGE
LAMBRETTA LOGO 11 OZ COFFEE MUG TEA CUP SCOOTER ITALY MOTOR VEHICLE CARS VINTAGE $12.99
Time Remaining: 11d 18h 34m
Buy It Now for only: $12.99
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LAMBRETTA TARGET 11 OZ COFFEE MUG CARS ITALY BLINK MILAN FACTORY SIL INNOCENTI
LAMBRETTA TARGET 11 OZ COFFEE MUG CARS ITALY BLINK MILAN FACTORY SIL INNOCENTI $11.99
Time Remaining: 5d 3h 3m
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LAMBRETTA MOD SX APPEAL11 OZ MUG SCOOTER MILAN ITALY TEA CUP DECOR SUPPLY COOL
LAMBRETTA MOD SX APPEAL11 OZ MUG SCOOTER MILAN ITALY TEA CUP DECOR SUPPLY COOL $11.99
Time Remaining: 38d 22h 20m
Buy It Now for only: $11.99
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