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The five images below are random Lambretta memorabilia images, courtesy of the Lambretta Images Archive


Vintage Vespa Lambretta Art Deco Dealership Advertising Posters Reid Signed
Vintage Vespa Lambretta Art Deco Dealership Advertising Posters Reid Signed
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Lambretta Scooter 1954 Italian Classic Vintage Poster Print Advertisement
Lambretta Scooter 1954 Italian Classic Vintage Poster Print Advertisement
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Lambretta Evolution Italian Motor Scooter Bike Worlds Finest Poster 24x36
Lambretta Evolution Italian Motor Scooter Bike Worlds Finest Poster 24x36
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Vespa Lambretta Poster Lord Dunsby
Vespa Lambretta Poster Lord Dunsby
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Lambretta Italian Motor Scooter Vintage Advertising Poster Reproduction 20x29
Lambretta Italian Motor Scooter Vintage Advertising Poster Reproduction 20x29
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RETRO Vintage LAMBRETTA Vespa Scooter Art Poster Board Print 28x19 ITALY NEW
RETRO Vintage LAMBRETTA Vespa Scooter Art Poster Board Print 28x19 ITALY NEW
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Haynes Vespa Lambretta Mod Target Motor Scooter Bike Drawing Poster 38x13
Haynes Vespa Lambretta Mod Target Motor Scooter Bike Drawing Poster 38x13
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Vintage Lambretta Scooter Motorcycle Art Poster Man Cave Garage Art Advertising
Vintage Lambretta Scooter Motorcycle Art Poster Man Cave Garage Art Advertising
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LAMBRETTA SCOOTERS POSTER COLLAGE OF 12 CLASSIC MODELS ITALIAN MOTORBIKES
LAMBRETTA SCOOTERS POSTER COLLAGE OF 12 CLASSIC MODELS ITALIAN MOTORBIKES
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INNOCENTI LAMBRETTA 125 MOTOR SCOOTER original 1966 movie poster THE SINGING NUN
INNOCENTI LAMBRETTA 125 MOTOR SCOOTER original 1966 movie poster THE SINGING NUN
$95.99
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LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 24x36 9 MIL PAPER
LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 24x36 9 MIL PAPER
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LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 16x24 9 MIL PAPER
LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 16x24 9 MIL PAPER
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LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 36x54 9 MIL PAPER
LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 36x54 9 MIL PAPER
$54.95
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Phil Daniels Sitting On Lambretta Jimmy Bike From Quadrophenia 11x17 Mini Poster
Phil Daniels Sitting On Lambretta Jimmy Bike From Quadrophenia 11x17 Mini Poster
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Vintage Lambretta Cutaway Scooter Advertisement Poster Home Decor Man Cave Gift
Vintage Lambretta Cutaway Scooter Advertisement Poster Home Decor Man Cave Gift
$13.50
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Lambretta Moped POSTER LARGE SEXY Jean Shrimpton Promo Ad 60s MOD cycle Vespa
Lambretta Moped POSTER LARGE SEXY Jean Shrimpton Promo Ad 60s MOD cycle Vespa
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INNOCENTI LAMBRETTA 125 MOTOR SCOOTER 1966 original movie poster THE SINGING NUN
INNOCENTI LAMBRETTA 125 MOTOR SCOOTER 1966 original movie poster THE SINGING NUN
$111.99
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Lambretta Vintage Style Italian Poster Poster Print 20x28
Lambretta Vintage Style Italian Poster Poster Print 20x28
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Useful info about the History of the Lambretta

In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took the business to Milan where he built a better factory producing seamless steel tubing and employing about 6,000. During the Second World War, the factory was heavily bombed and destroyed. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and chose to produce a motor scooter - competing on cost and weather protection from the ubiquitous motorcycle.

Concept
The leading stimulus of the design style of the Lambretta and Vespa dates back to Pre-WWII Cushman scooters produced in Nebraska, USA. These olive green scooters were in Italy in huge numbers, ordered originally by Washington as field transport for the Paratroops and Marines. The United States military had used them to get around Nazi defence tactics of destroying roads and bridges in the Dolomites (an area of the Alps) and also the Austrian border areas.

Aeronautical engineer General Corradino D'Ascanio, in charge of and construction of the first modern helicopter by Agusta, was handed the duty by Ferdinando Innocenti of designing a simple, robust and affordable vehicle. It had to be uncomplicated to drive for both men and women , be able to carry a passenger and still not get its driver's clothes soiled.

The style
D'Ascanio, who hated motorbikes, created a revolutionary vehicle. This had been built on a spar frame along with a handlebar gear change and also the engine mounted directly onto the rear wheel. The front protection "shield" kept the rider dry and clean in comparison to the open front end on motorcycles. The pass-through leg area design was aimed at women, as wearing dresses or skirts made riding conventional motorcycles difficult. The front fork, just like an aircraft's landing gear, allowed for straightforward wheel changing. The inner mesh transmission eliminated the standard motorcycle chain, an origin of oil and dirt. This basic design allowed a number of features to get deployed around the frame that would later allow quick continuing development of new models.

However, General D'Ascanio fell out with Innocenti, who rather than a moulded and beaten spar frame originally planned to produce his frame from rolled tubing, allowing him to revive both elements of his prewar company. General D'Ascanio disassociated himself with Innocenti and took his design to Enrico Piaggio who produced the spar-framed Vespa from 1946 on.

Into production
Taking a year longer producing, the 1947 Lambretta featured a rear pillion seat for a passenger or optionally a storage compartment. The actual front protection "shield" was really a flat section of aero metal; later this developed in to a twin skin allowing additional storage on the 'back of'/behind the front shield, similar to the glove compartment in a vehicle. The fuel cap was beneath the (hinged) seat which saved the expense associated with an additional lock on the fuel cap or necessity for additional metal work on the smooth skin.

Deriving the name Lambretta from the small river Lambro in Milan, which ran near the factory, Innocenti started producing of Lambretta scooters in 1947 - one year afterwards Piaggio started manufacture of its Vespa models. Lambrettas were manufactured under licence in Argentina, Brazil, Chile, Colombia, India and Spain, sometimes under other names but always to a recognizable design (e.g. Siambretta in South America and Serveta in Spain).

BLMC closure of Innocenti
As wealth increased in Western Europe in the late 1960s, the demand for motor scooters fell as the small car became accessible to more people and Lambretta did start to struggle financially as did parent Innocenti. The British Leyland Motor Corporation took advantage of Innocenti's financial difficulties as well as their production and engineering expertise and contracted Innocenti to create cars under licence from BLMC. The Innocenti Mini used the mechanical parts of the original but was in numerous ways better than it.

Innocenti/Lambretta was eventually sold to BLMC. Unfortunately, shortage of foresight had caused BLMC to join a fashion trend which was ending rapidly. Long industrial strikes in BLMC ensued; motor-scooter sales took a nosedive, and both Innocenti and Lambretta shut up shop in 1972.

Lambretta Poster

India
Automobile Products of India / Scooters India Ltd Industry Scooter
Founded 1972
Headquarters Bombay / Lucknow, India
Products Lambretta, Lamby, Vijay, Vikram, Lambro
Website Scooters India

The Indian government bought the factory for essentially the same reasons that Ferdinando Innocenti had built it right after the War. India was a country with poor infrastructure, economically not prepared for small private cars yet with a need for private transport.

Automobile Products of India (API) began assembling Innocenti-built Lambretta scooters in India after independence in the 1950s. They eventually acquired a licence to produce the Li150 Series 2 model, that was sold using the Lambretta Series 2 name until about 1976 and afterwards changed the name to Lamby for legal reasons as Scooter India Ltd acquired the complete Innocenti Unit in 1972. API also built the trademark model [API-175] 3 wheeler that was based on Innocenti's Lambro. API continued to build Lambretta-derived models until the 1980s but have most certainly been non-operational since 2002.

In 1972, Scooters India Ltd. (SIL) a state-run enterprise situated in Lucknow, Uttar Pradesh, bought the complete Lambretta manufacturing and trademark rights. Former Innocenti employees were utilised to set up an Indian factory as all the manuals and machinery instructions were in Italian. The 1st scooter built was the Vijay Delux/DL, which was badged the Lambretta GP150 in export markets. This sold poorly because of build problems and was enhanced to become the Vijay Super. Further improvements were made in the ultimate years of production by incorporating a contemporary Japanese CDI unit and an advanced front suspension. SIL also distributed CKDs which were assembled in various parts of India and sold as the Allwyn Pusphak, Falcon, and Kesri. These were of a lower quality than the SIL produced models and sometimes incorporated significant styling changes.

SIL production seems to have peaked in the financial year 1980-1981, with around 35,000 scooters being built. However by 1987 this had dropped close to 4,500 units with production finally ceasing in 1997. As of 2010 S.I.L.'s production now centres on the Vikram 3-wheeler, powered by the Lambretta engine. SIL also produces limited spares for the GP/DL selection of scooters. [8] [9] Addititionally there is an established export trade in second-hand Lambrettas (and their derivatives), primarily for the UK market.

Today
In the United States Of America, Scooters India Ltd licensed the Khurana Group USA LLC to manufacture and distribute scooters under the Lambretta brand. The initial release in 2008 were rebadged Adly models [10] of contemporary design, including a 49 cc DUE50, a 49 cc UNO50 as well as a 150 cc UNO150.

There are still clubs across Europe as well as the UK, both national and local clubs, devoted to the Lambretta scooter. The clubs still participate and organize ride outs and rallies which regularly take place during weekends during the summer seasonn and also have high attendance, some rallies achieve 2,500 paying rally goers. Across the UK there are numerous privately owned scooter shops which deal with everything Lambretta, from sales, services, parts, tuning, performance and also nut and bolt restorations.

(Artical taken from wiki and spun)

Lambretta Poster

Vintage Vespa Lambretta Art Deco Dealership Advertising Posters Reid Signed
Vintage Vespa Lambretta Art Deco Dealership Advertising Posters Reid Signed $399.99
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INNOCENTI LAMBRETTA 125 MOTOR SCOOTER 1966 original movie poster THE SINGING NUN
INNOCENTI LAMBRETTA 125 MOTOR SCOOTER 1966 original movie poster THE SINGING NUN $111.99
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INNOCENTI LAMBRETTA 125 MOTOR SCOOTER original 1966 movie poster THE SINGING NUN
INNOCENTI LAMBRETTA 125 MOTOR SCOOTER original 1966 movie poster THE SINGING NUN $95.99
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RETRO Look Lambretta Vespa Scooter Wall Art Poster Board Print 28 x 19 ITALY
RETRO Look Lambretta Vespa Scooter Wall Art Poster Board Print 28 x 19 ITALY $49.99
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LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 36x54 9 MIL PAPER
LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 36x54 9 MIL PAPER $54.95
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Lambretta History Poster 265x3925 scooter Mod Vespa
Lambretta History Poster 265x3925 scooter Mod Vespa $25.00
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LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 24x36 9 MIL PAPER
LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 24x36 9 MIL PAPER $24.95
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Lambretta Italian Motor Scooter Vintage Advertising Poster Reproduction 20x29
Lambretta Italian Motor Scooter Vintage Advertising Poster Reproduction 20x29 $14.99
Time Remaining: 9d 9h 6m
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Lambretta Scooter 1954 Italian Classic Vintage Poster Print Advertisement
Lambretta Scooter 1954 Italian Classic Vintage Poster Print Advertisement $23.67
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LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 16x24 9 MIL PAPER
LAMBRETTA 125e VINTAGE MOTORCYCLE SCOOTER DRAWING POSTER PRINT 16x24 9 MIL PAPER $17.95
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Lambretta Moped POSTER LARGE SEXY Jean Shrimpton Promo Ad 60s MOD cycle Vespa
Lambretta Moped POSTER LARGE SEXY Jean Shrimpton Promo Ad 60s MOD cycle Vespa $12.94
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LAMBRETTA SCOOTERS POSTER COLLAGE OF 12 CLASSIC MODELS ITALIAN MOTORBIKES
LAMBRETTA SCOOTERS POSTER COLLAGE OF 12 CLASSIC MODELS ITALIAN MOTORBIKES $10.99
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Phil Daniels Sitting On Lambretta Jimmy Bike From Quadrophenia 11x17 Mini Poster
Phil Daniels Sitting On Lambretta Jimmy Bike From Quadrophenia 11x17 Mini Poster $12.99
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Vintage Lambretta Scooter Motorcycle Art Poster Man Cave Garage Art Advertising
Vintage Lambretta Scooter Motorcycle Art Poster Man Cave Garage Art Advertising $13.50
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Vintage Lambretta Cutaway Scooter Advertisement Poster Home Decor Man Cave Gift
Vintage Lambretta Cutaway Scooter Advertisement Poster Home Decor Man Cave Gift $13.50
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Haynes Vespa Lambretta Mod Target Motor Scooter Bike Drawing Poster 38x13
Haynes Vespa Lambretta Mod Target Motor Scooter Bike Drawing Poster 38x13 $12.98
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Lambretta Evolution Italian Motor Scooter Bike Worlds Finest Poster 24x36
Lambretta Evolution Italian Motor Scooter Bike Worlds Finest Poster 24x36 $10.95
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Lambretta Vintage Style Italian Poster Poster Print 20x28
Lambretta Vintage Style Italian Poster Poster Print 20x28 $9.99
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RETRO Vintage LAMBRETTA Vespa Scooter Art Poster Board Print 28x19 ITALY NEW
RETRO Vintage LAMBRETTA Vespa Scooter Art Poster Board Print 28x19 ITALY NEW $44.10
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Vespa Lambretta Poster Lord Dunsby
Vespa Lambretta Poster Lord Dunsby $40.00
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